Boost Applications 29% by Removing Male- and Female-Coded Words
Men and women respond differently based on the words you use. Ongig scores your jobs in real-time based on gender-coded words. We flag masculine/feminine words and give you "gender-neutral" terms to easily swap in.1
Removing M/F-coded Words Lowers Your Cost per Application up to 41%2
Job ads without male- and female-coded words get a 41% lower Cost per Application (CPA) versus ads with both male- and female-coded words.
For predominantly male job functions (jobs with 60%+ male workers), gender-neutral language receives 145% more applications per job at a 16% lower cost per application.
Job ads with both female- and male-coded words increases CPA by 70%.