Boost Applications 29% by Removing Male- and Female-Coded Words

Removing M/F-coded Words Lowers Your Cost per Application up to 41%²

• Job ads without male- and female-coded words get a 41% lower Cost per Application (CPA) versus ads with both male- and female-coded words.
• For predominantly male job functions (jobs with 60%+ male workers), gender-neutral language receives 145% more applications per job at a 16% lower cost per application.
• Job ads with both female- and male-coded words increases CPA by 70%.
• Male-coded words increase CPA by 47%.
• Female-coded words increases CPA by 26%.

Did you know that men and women apply to your jobs differently based on how you write the sections of your job posting?

• Men apply for a job when they meet only 60% of the qualifications, but women apply only if they meet 100% of them.³
• Flex work/remote work is 20.9% more important to women than men.⁴
• Women are 6.8% more interested in Salary/Compensation than men.

If You Want to Hire More Women, Also Keep These Facts in Mind⁵

• 45% of women deem "gender equality" as "very important" during their job search (versus only 31% of men).
• 41% of women consider "racial equality" "very important to their job search (versus only 33% of men).
• PTO/vacation policy is 14.7% more important to women than men.

Free Resources on How to Eliminate Gender Bias

• 7 Free Fixes to Remove Gender Bias from your Job Postings
• 5 Things to Look for in a Gender Neutral Writing Tool
• 5 Reasons to Use a Text Analyzer for All Your Job Descriptions
• 3 Tools for Eliminating Sexist Language in Job Ads
• 8 Examples of Unconscious Bias in Job Descriptions (2020 Update)