Eliminate Boring and Biased
Job Descriptions

How gender-biased are your job descriptions?

• Do you know the "male/female-coded" words and phrases that turn off female and male candidates?
• Did you know you can boost applications by 29% by removing male/female-coded words?¹
• Did you know that men and women apply to your jobs differently based on how you write the sections of your job posting?²
• Good news: Removing male/female-coded words lowers your cost per application by 41%³
• Do you gender-score all of your job postings before they go live?
• Is it possible you're turning away the best talent in the world because your job description text is biased?

Race & Ethnicity: Are your job ads turning off the BIPOC community?

• Many Black candidates exit your job posting if you use ever day phrases (e.g. "brown bag session").
• Did you know that women of color value these 3 benefits the most: Flex/Remote work, Financial Benefits and PTO/Vacation Policy. Are they mentioned in your job ads?
• To attract candidates of Latin American origin, do you know when to use "Latino" vs. "Hispanic" vs. "Latinx"?
• There are hundreds of "no-no" words that may be turning off Asian and Indigenous communities.

Do your job postings sound too "clinical" or "legal-sounding"?

• Are your job postings too long? Did you know that apply rates vary substantially based on being too long (or too short)?
• Too many bullets? Did you know that candidates tend to stop reading after the 7th bullet?
• Did you know that the best ads in the world are written at a 4th to 8th grade reading level? Most job descriptions, on the other hand, are written at a 12th grade reading level.

Do your job descriptions use "inside buzzwords" or overly "complex" words

• Don't turn off candidates by using "inside jargon" that some of your current employees don't even know the definition of.
• Did you know that many words and phrases can be easily trimmed down to make your text more punchy?
• Watch out for too many adverbs. Most are unnecessary and using too many makes you sound like that cocktail party guest who drones on and on.

Job Titles & SEO

• Did you know that candidates Google-search "Data Analyst" twice as much as "Data Scientist".
• Did you know that software developers prefer "Software Developer" over Software Engineer (by 76%!).
• "Account Executive" sounds great for sales, but more candidates Google-search "Sales Representative" (non-retail) and "Sales Associate" (retail).

3 Costly Mistakes Enterprises Make When Posting a High Volume of Jobs

1. Inconsistency -- Most employers lack a uniform set of job description sections when they reach the 100+ job postings level.
2. Old Verbiage -- If you're company has been around for 10+ years, you likely have old verbiage (e.g. company size or description) in some job ads.
3. Inside Jargon -- Large companies tend to use "inside jargon" that many internal employees understand (but that confuses new candidates).

How does a 16-day hiring head start sound versus your competition?

• Did you know that you can get a job from open req to approved in just 1 day? That's seven days faster than the industry average?⁴
• Did you know that the fastest hirers fill their jobs sixteen days faster than the "average" hirer?⁵
• Improving your time to hire starts with speeding up your job description writing process.