Are your job ads turning off the BIPOC community?
Did you know that everyday "gotcha" words can immediately turn off BIPOC (Black, Indigenous, Person of Color) communities?
Many Black candidates exit your job ad if you use such everyday phrases like below because of their potentially offensive nature:
- "brown bag session"
- "cake walk"
- "grandfather clause"
If you want to hire more women of color, the 3 benefits that are most important to them are:
- Flex work/remote work (58%)
- Financial Benefits (47%)
- PTO/vacation policy (35%)
To attract candidates of Latin American origin, be careful what context you use for phrases such as:
- "No way, Jose"
If a candidate is born outside of the U.S., you could turn them off with phrases such as:
- "illegal alien"
- "third world"
- "native English speaking"
To be inclusive to the entire Asian community, you need to watch out for phrases such as:
- "Open the kimono"
- "Chinese New Year"
- "Asian Virus"
To widen your net of candidates from the Indigenous community, steer clear of terms such as:
- "Pow Wow"
- "Spirit Animal"
Free Resources on How to Eliminate Racial Bias
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