Effective SEO starts with the URL. The Ongig platform supports flexible URL mapping. Once an Ongig client is live on the system, Ongig can host their jobs using a client-specific subdomain, such as:
However, many of Ongig’s enterprise customers have more authoritative domains that have become well-established web presences over many years of collecting inbound links, producing content and receiving high rates of sustained traffic.
For this reason, Ongig fully supports and encourages clients to make use of their own domain via a custom URL mapping, which Ongig can deploy quickly. For example, the entry point to Lithium’s Ongig-powered careers site is jobs.lithium.com. The Ongig-powered careers site continues to function exactly as before, but the root domain of every jobs page, category page, image, etc is jobs.lithium.com.
This assists the Lithium marketing team in maintaining a streamlined presence online, but it also takes full advantage of Lithium’s powerful web presence and domain, passing authority to the careers site and jobs pages and helping to increase their rankings.
Ongig has built a granular integration of Schema.org structured-data markup directly into the platform. Schema.org is a web standard formed by a coalition of Google, Bing, Yahoo and Yandex that allows websites to explicitly declare what is on their page.
A quick example: Before Schema.org, a movie theater website in Oakland, CA might have ranked for relevant search queries by including a reasonable blend of appropriate keywords in their copy and headers such as:
This quickly lead to the rampant abuse of keywords that we are all familiar with. With Schema.org, that same website can now represent itself as a movie theater, located in Oakland, which sells tickets, by building structured data into its actual HTML in accordance with the Schema specification.
Schema.org is one of the most public manifestations of the major Search Engines’ efforts to combat web-spam and black-hat SEO tactics such as keyword-stuffing and spammy backlink generation. It makes it much harder for low-budget spammers to pollute search results with poor quality results simply by typing, and it makes it much easier for legitimate web presences to present the actual structure of their content to Search Engines for deeper analysis and disambiguation.
Schema.org’s rich taxonomy includes a full specification for online job listings. This means that web developers can embed structured data in their job listing pages to spell out exactly where a job listing ends and begins, which company it is for, what industry they work in, what compensation is offered, etc.
Ongig has built dynamic generation of structured job listing data for all clients into the platform. This means that every client job is automatically enriched with structured data, which can be viewed in the HTML source of the page.
Search Engines crawling Ongig client job pages can actually explicitly see that the entire page is a large, content-rich job posting for a specific type of role in a specific industry, in a specific location, for the specific client company.
Meanwhile, the LinkedIn connect buttons are identified via structured data as opportunities for job seekers to connect to a related network. The apply buttons are similarly identified as actions that will give visitors the opportunity to apply for the associated job.
Ongig builds a master sitemap daily. It includes every single job page on the site. Within every single job page on the site, it further details every image, every piece of embedded media and every video on that page. This means all of your latest job content is built into the Ongig master sitemap every 24 hours.
Ongig monitors the master sitemap for errors and warnings via Google Webmaster tools and ensures that it is being read regularly by the Google bot.
Apps and Websites that employ Google-compliant Sitemaps are far more likely to have more of their content indexed by Google versus those sites that rely on Google’s spiders to discover all their content programmatically.
The more of your pages, images and videos that are indexed by Google, the more search queries you can potentially rank for. Therefore, sites enjoy an indirect increase in traffic from maintaining a properly-formatted Sitemap that is regularly read by Google.
Meta keywords don’t carry a fraction of the weight they did even 5 years ago, but they are a ranking signal nonetheless. Ongig programmatically creates semantic meta tags for each of your job pages based on your Company’s identity, description and information pertaining to the specific job.
When the Ongig platform generates a job page from client data and media, it automatically generates semantic, specific and descriptive alt tags for images, videos and embedded media objects.
An example of a programmatically generated image alt tag on a Software Architect job page for Autodesk:
“Apply for the job of Software Solutions Architect in Americas-United States-California-San Rafael for Autodesk”
While computer vision is likely to be the future of determining the relevance and quality of media on a site, today’s Search Engines still use alt tags as one of hundreds of on-page ranking signals.
Having your images, slideshows and video properly described via alt tags boosts overall page quality in the eyes of Search Engines, which can lead to increased rankings.
Active and organic commenting is recognized by Google and other Search Engines as being a strong indicator that a page contains engaging, useful and relevant content, as verified by the constant stream of user activity.
Ongig’s job pages are built from the ground up to make commenting extremely easy for visitors, and to expose these comments as semantic markup that Search Engines can easily read.
The Ongig commenting system provides even more of a rankings boost to all job pages.
Matt Cutts, the head of Google’s web spam team, has always said that ranking well in Google for your target search queries is quite simple. All you have to do is provide the best possible content for your users. And that's effective SEO!
Providing the best possible content means hosting media-rich pages that answer users’ questions and allow them to achieve goals easily, without resorting to any spammy behavior such as keyword-stuffing or over-manipulation of meta-tags.
Ongig’s job pages feature:
All of this translates to Ongig’s abnormally high average time on page across all visitors and clients. Many of Ongig’s clients have average time on page metrics that range from 6 minutes to over 8 1/2 minutes in some cases.
The average page view across the internet is said to be less than 20 seconds.