Boost Applications 29% by Removing Male- and Female-Coded Words
Men and women respond differently based on the words you use. Ongig scores your jobs in real-time based on gender-coded words. We flag masculine/feminine words and give you "gender-neutral" terms to easily swap in.1
Removing M/F-coded Words Lowers Your Cost per Application up to 41%2
Job ads without male- and female-coded words get a 41% lower Cost per Application (CPA) versus ads with both male- and female-coded words.
For predominantly male job functions (jobs with 60%+ male workers), gender-neutral language receives 145% more applications per job at a 16% lower cost per application.
Job ads with both female- and male-coded words increases CPA by 70%.
Male-coded words increase CPA by 47%.
Female-coded words increases CPA by 26%.
Did you know that men and women apply to your jobs differently based on how you write the sections of your job posting?
Men apply for a job when they meet only 60% of the qualifications, but women apply only if they meet 100% of them.3
Flex work/remote work is 20.9% more important to women than men.4
Women are 6.8% more interested in Salary/Compensation than men.
If You Want to Hire More Women, Also Keep These Facts in Mind5
45% of women deem "gender equality" as "very important" during their job search (versus only 31% of men).
41% of women consider "racial equality" "very important to their job search (versus only 33% of men).
PTO/vacation policy is 14.7% more important to women than men.