Create videos that can be useful for multiple job openings
Pick the right people for each location and job category
Script questions that each interviewee will answer on camera
Create a style guide/notebook that can be updated over time
Focus on headlines
...and these filming tips:
Utilize cheap and easy technology.
Set up a "photo-booth".
Set production rules.
Should the recruiting video be produced by professionals or is it acceptable to use amateurs in production?
We have seen equally effective results from a video recording by a professional with high-end equipment versus an employee using a tablet or mobile device. With high-end production you will benefit from a cleaner, better directed recruiting video overall. However, we've heard from both employers and candidates that recruiting videos shot by amateurs with mobile devices shows more authenticity and transparency. The Talent Acquisition team may need to defer to the Marketing team to select the tone of recruiting videos, though many Talent Acquisition teams are empowered to choose their own marketing theme.
How do you measure the effectiveness of a video job ad?
We recommend you test different recruiting videos and examine metrics such as time-on-page (typically the longer a candidate spends on a page, the more they are examining your job opportunity), apply rate (the number of people who view a video then apply) and ultimately the hire ratio (the number of people who view a video, then apply and then get hired).
What types of employers are leveraging video job descriptions?
Many industry leaders are implementing and leveraging video job descriptions including Fidelity, Comcast, Accenture, Yelp, Salesforce, GoDaddy, Autodesk, Verizon, Lending Club, American Express and Intel just to name a few.
What is a "video job description platform"?
What is the history of the video job description? Where did it all begin?
There were a number of pioneers who tried video job descriptions in the early days. ExpertVillage, an instructional Web site, showed video job descriptions as early as 2007 such as this one for a news reporter.
These were one-off videos that would appear on a site like YouTube and did not necessarily have a way to apply -- the call to action might be just to visit the employer's web site.
The first known integrated video job description, in which video, JD text, apply button and other components were on a single Web page, was created by Ongig in early 2011. Ongig later build a Cloud-based platform that had a content management system and analytics to automate the creation, distribution and measurement of video job descriptions.