ReTargeter believed that there was a lack of detail, engagement, and interaction on job descriptions creating a wide gulf between employers and candidates. This, they found, resulted in wasted time, misinformed decisions, and missed opportunities.
In high growth mode, ReTargeter needed a solution to drive consistent hiring. ReTargeter needed to keep their candidate pipeline full, attract quality talent (not just quantity), and optimize hiring spend.
ReTargeter had some valuable qualities as a company that would be attractive to candidates including culture, professional development, respect, and teamwork. They knew these qualities would help their initiative to drive consistent hiring, but they needed a way and channel to communicate it.
Ongig had the perfect solution for them: video job descriptions!
ReTargeter filmed a series of 5 videos in less than 2 hours and the jobs went live within 2 weeks in a phased release. The phased release was planned to allow their team to focus on sharing specific jobs via their social networks one at a time. Here's an example of their video job descriptions using Ongig:
Here's one of the video job descriptions Retargeter created for an Inside Sales Representative:
ReTargeter’s video job description approach to recruiting and hiring resulted in the hiring of three “A-players” in its first month! Let’s take a look at ReTargeter’s Ongig performance metrics from that time period across the 5 positions advertised: