Marketing Associate | ReTargeter
SOMA
Views: 965
Questions & Answers with ReTargeter
What are the top requirements to qualify for this position?
1. Content Strategy: This position will involve a heavy amount of research and writing for blog posts, white papers, e-books, sales collaterals, and memos for internal knowledge management.

2. Marketing Research & Analytics: We take a data-driven approach toward a good deal of our marketing activities. You will be responsible for tracking key performance indicators related to our online advertising campaigns, social media profiles, and our website. Must be proficient with Microsoft Excel--knowledge of pivot tables a major plus but not a prerequisite. 

3. Community Management: We're looking for somebody experienced with actively engaging with customers and prospects on Twitter, Facebook, LinkedIn, and Quora by writing relevant and compelling content while being helpful to people who are seeking more information about our company. 

5. General Research Support: You will conduct research related to digital marketing and online advertising, as well as vertical-specific research for sales support purposes. Additionally, you will assist with internal knowledge management by working with our Account Executives and Account Managers to review feedback from past and potential customers, and help synthesize this information into actionable insights.  

6. Communications Skills: Written and verbal skills are very important. You must be a versatile and strong writer, prepared to write both long-form and quick turnaround pieces. When it comes to communication, we value clarity, organization, and conciseness above all else.

7. Past experience with Google Analytics and Google AdWords is a major plus.

8. We use several tools to make collaboration more efficient within the office, so you should be comfortable with quickly learning new technology and software. 

9. You should have a passion for reading, writing, experimentation and optimization.
Why is this position open?

As we are scaling up, we are expanding our brand's presence both online and offline. To do this, we're looking to increase the amount of useful content that we produce, while ramping up our sales and marketing efforts. At the same time, we will be further segmenting and optimizing our online advertising campaigns. 

Describe the current team this person will join, including the reporting structure.

You will report directly to Hafez Adel, the Director of Marketing.

You will also work closely with another Marketing Associate and our Creative Lead, who heads up all of the visual and graphic design work for the company. 

What percentage of the candidate's time will be spent on existing products/business, versus items that are new?

You will be working on both existing projects, as well as helping to spearhead new marketing initiatives. We will be vastly expanding the scope of our marketing activities in 2012, and the new Marketing Associate will play an integral role in helping us achieve that goal. 

What challenges will this person face on a daily basis?

You will be learning something new every single day of the job--continuous education is expected from all of our employees. You will be exposed to new topics and subject areas on a near-constant basis, so being able to manage and organize information will be an invaluable skill. 


We also pride ourselves on responsiveness in the marketing department. We have to respond quickly to Sales and Account Management, and be able to produce content and launch campaigns on short notice. 

How are you positioned within the industry and what are your growth plans?

We are currently in a rapid expansion phase. We have strong earnings growth, and our office space is built to accomodate a staff much larger than what we currently have.

We are interested in building out our team, strengthening our capacities, and accelerating our growth as we take the company to the next level. 

What is your business model?

We offer a variety of online advertising and retargeting services on a month-to-month basis, as well as custom creative design for clients seeking high-quality banners. We are comfortably positioned within in the medium-sized and enterprise business space. Our retargeting services begin at $500 per month, which allow us to serve small businesses and startups as well. 


ReTargeter
33 New Montgomery, San Francisco, CA 94105
Marketing Associate
  • Start Date
  • February 13th, 2012
  • Compensation
  • Competitive Salary
  • Skills
  • Content
    Copywriting
    Social Media
    Analytics
    SEO
    AdWords
    Blog
  • Benefits
    • Medical
    • Dental
    • 401K
    • Club Membership
    • Catered Lunches Everyday
    • Fully Stocked Kitchen
    • New Computer
    • Disability income coverage

ReTargeter is the simplest and most effective display retargeting platform. From our bootstrapped beginnings, we've blown past profitability and are growing aggressively.
Ask the employer a question or comment
  • Anonymous User
    Just wondering when you'll alert the candidates on the next step? Thanks.
    2012-01-19 07:41:14


  • ReTargeter
    We are still collecting more resumes from interested parties, and we expect to begin conducting phone interviews with select candidates in early February. Please apply through OnGig as soon as possible to be eligible for our next hiring round.
    2012-01-19 00:31:48

  • Examiner.com
    I tried to format my Introduction letter and think it was submitted without spacing. I'd love to resend by email.
    2012-01-16 19:13:20


  • ReTargeter
    Hi Faith! No worries--your introduction letter came across just fine =)
    2012-01-19 00:33:57

  • Anonymous User
    Do you give a training period for this position?
    2012-01-16 09:07:04


  • ReTargeter
    Yes, the first two weeks will be focused on training and orientation. You will be spending a lot of time in one-on-one meetings with the rest of the team to get a good sense of what everybody does and how your role fits into the organization. You'll also spend time learning about our products and our values.

    At the same time, all new Marketing Associate hires will be given substantive duties starting their very first week, so the ability to learn quickly is crucial.
    2012-01-16 11:11:46

  • Teens Turning Green
    Hi Mr. Adel,
    I am very excited to apply for this position. I look forward to hearing from you and your team soon!

    Warm Regards,
    Andria Kern
    2012-01-02 17:16:43


  • ReTargeter
    Hi Andria,

    I have received your application--thanks! I will get back to you with next steps once we begin the next phase of the hiring process.
    2012-01-02 17:47:26

  • El Fuerte del Palmar
    Thanks for the quick reply, everything sounds great, I will be applying :)
    2011-12-20 18:20:57

  • El Fuerte del Palmar
    This position is interesting, but I have some questions:

    - Is prior knowledge of retargeting display ads platforms a 'must have'?
    - Is there any special requierement of publishing software of any sort? Because content creation seems like a big part of the position
    - Could you elaborate on your induction and traning process?

    Thanks!!
    2011-12-20 17:11:09


  • ReTargeter
    Hi Esteban,

    Thanks for your interest in this position. I'll answer your questions in the order you asked them:

    *No prior knowledge of retargeting is required. What is required is the ability and the desire to learn quickly and take proactive steps to acquaint yourself with the space.

    *We do not use any special software for content creation, other than using WordPress for our blog. The graphics side of content creation will be handled by our Creative Lead.

    *Our training process involves a series of presentations from the various team leaders to help you get acquainted with our culture, our values, and our current initiatives as efficiently as possible. We encourage all new hires to put aside time to meet with each member of the team for a one-on-one to learn about their backgrounds and their role within the company, and to gain a more holistic understanding of our company. The Marketing Associate will immediately be involved in marketing-related meetings with the Director of Marketing and the current Marketing Associate, and will be expected to produce publishable content by the end of the first week. The first weeks are a balance between learning, listening, and doing.
    2011-12-20 15:23:09


Apply Now
Marketing Associate
ReTargeter
SOMA
Some steps on the interview process
1. Application Review
2. Half-day of Interviews
3. Offer Stage

Applications: 20


To save you time, your information below has been prefilled using your LinkedIn profile (Your LinkedIn profile will be included with your intro letter)


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