Director of Acquisition/Strategic Partnerships  /  Hot Topic Media

  • Compensation:
  • At least 100k but could be much higher based on performance.
  • Skills:
  • Strategic-partnerships business-development
  • Benefits:
  • Medical, Dental, and Work From Home

  • About Hot Topic Media:
  • We improve people's lives by connecting them with expert advice.

Questions & Answers with Hot Topic Media

What are the top requirements to qualify for this position?

 

  • You have conceptualized, pursued, structured and closed at least a dozen large scale, win-win strategic partnerships that delivered highly qualified leads that met ROI objectives
  • You were responsible for delivering at 1 million leads per year
  • Leveraged content and membership assets to create new  channels of lead-generation
  • Shaped strategic marketing priorities, industry positioning, and media presence
  • Led the testing of other possible acquisition channels (possibilities include tv, radio, PR, pay per view, etc)
  • Managed team members, either directly or on a project basis, to ensure timely and effective execution of all partnerships, acquisition tests, and creative performance
Why is this position open?

We are a Direct-Marketing company with strong marketing expertise and some developed channels. To grow, we need to significantly increase our scale of qualified leads by developing new channels and scaling existing ones.

That's where you come in.

Describe the current team this person will join, including the reporting structure.

We Are Innovative

Everything about us, from how we work, to where we work, and what we sell is breaking business rules. Our entire team works from home; there isn't an office to speak of. Our products range from $20 to $10K, and 95% of them are delivered digitally.

We Are Results Oriented

We measure everything. No decision is made without testing and data. People are evaluated, promoted and rewarded based on their results, not politics or hierarchy.

We Are Far Reaching

We've sold above $100 million dollars worth of information products in over 100 countries. We've helped over 20 million people with their personal and professional lives, and have close partnerships with leading brands like eharmony, AskMen and Facebook.

We Are Grown-Ups

We are not in the business of baby-sitting.
No one watches your desk when you have a doctor's appointment.
No one tells you not to sleep 20 extra min if you had a bad night.
No one minds if you pick your kids up from school. 
We can tell you are doing your job because you are driving results. Period.

We Are Intense

Flexible? Yes. High Pressure? Sometimes. High performance? Always. We are serious about results, and excited to make an impact.

We Are Supportive

Despite our virtual culture, we have a personal touch. We may not have after office happy hours, but we have a real team mentality, supporting each other's personal and professional goals. And we laugh a lot.

What percentage of the candidate's time will be spent on existing products/business, versus items that are new?

80% new stuff.

What challenges will this person face on a daily basis?

Scaling the business through new channels.

How are you positioned within the industry and what are your growth plans?

We are the leader in our categories but there is substantial room to grow.

Your role is to increase our scale and establish new channels of distribution.

What is your business model?

We are a direct marketing company that has about 90 products in the dating and relationship advice and business-entreprenur advice categories.

We get our leads through PPC, partnerships and affiliates. We provide the leads both free valuable content as well as offer our products. Making a profit depends on having a sifficient spread between the cost of the leads and their lifetime value (LTV).

Filled

Connectability Bar

Comments & Shout-Outs

Jason Webster

Co-Founder at Ongig

Please note that Hot Topic Media is no longer accepting applications. Applicants can expect to hear feedback shortly as to their status for an interview. Thanks!

2012-04-12 11:26:05

Matt Payne

Business Development (Contract) at Ziff Davis B2B Focus

Hi Gady,
Would you be open to the idea of allowing this person to be a contractor on a part-time basis, so long as it felt s/he were working full time?

2012-04-02 08:31:47

Anonymous User

I had the same question on compensation as the las anonymous commenter.
I'm only considering $85K+/year opportunities. Does this Director of Partnerships role have the potential for that comp. in the first 12 months?

2012-03-31 19:29:11

Gady Costeff

CEO at HotTopic Media

see updated compensation section.

2012-04-01 13:41:16


Anonymous User

The compensation says open. Can you provide any more detail about the comp structure? Will there be bonuses paid for performance?

2012-03-31 19:02:00

Gady Costeff

CEO at HotTopic Media

See updated compensation section.

2012-04-01 13:40:33


Anonymous User

Does Hot Topic Media own the David Deangelo / DoubleYourDating brand? Cool!

2012-03-31 18:29:10

Rob Kelly

Co-Founder & CEO at Ongig

FYI -- when I occupied a similar role to this at Hot Topic 7 years ago, I later became CEO.
Gady and Mary are two of my favorite people, inside and outside the office.

2012-03-31 17:19:12

Gady Costeff

We welcome your comments and questions about this Director of Acquisition/Strategic Partnerships opportunity at Hot Topic Media.

2013-05-24 11:02:01